Neon Signs on a Budget? It's Not as Hard as You Think - Southern View Home

Are you looking for a new idea to spruce up your store or office? Want to save money on marketing? Looking for a way to stand out from the crowd and get more attention? Well, visual marketing by neon lights for wall is a great way to catch your audience’s eye and get them interested in what you’re selling. And neon signs are one of the best ways to get that attention.

1. Install a Giant Sign

If you can afford to rent a neon sign, go for it! Renting is usually the cheapest option (though it does have its pitfalls, we’ll go over those below), but if you have the money and space to install one, there are some great options out there for people looking to do so. If you can’t afford that option or don’t have the space inside your store, office or other building, you can still get your business noticed with neon signs. To do so, consider trying one of these ideas:

2. Make Your Own

There are several options to make your own neon sign at home. You can make a simple one with craft supplies you probably already have laying around the house.

3. Decorate Your Storefront

If you don’t want to spend a lot of money on a neon sign, but at the same time, you want people to know your store exists and maybe even help them find it in their neighborhood, try something simple like decorating your storefront with some festive lights or decorations. Even if they aren’t neon, it’s sure to catch someone’s eye as they drive by.

4. Use Neon Lights for Outdoor Events

Festive lights may help get people’s attention from the road, but having some bright neon lights out during an event is sure to bring them in! 

5. Add Neon Lights to a Sign

Looking to advertise your business without going overboard? Add some bright neon lights to your existing sign, then! Just make sure the sign can handle the extra electrical work.

6. Have Fun With Your Company Logo

Another way you can go about marketing with neon signs is by having fun with your company logo. You can add some special effects that reflect what you’re selling or make it more eye-catching than a regular graphic logo could be. Either way, this will help get people talking about your business and make customers interested in where you could be located if they see it around town. 

7. Use Neon Lights to Brighten Up Your Driveway

You can also use neon lights to decorate your driveway for when you have parties, special events or just because you want your company to have a little extra fun spirit. If your business has a large driveway, consider making it an area where people can park and socialize, rather than having them park all over the place on the street, blocking traffic and other drivers’ views.

8. Do a Neon Promotions Campaign

Looking to make some new long-term customers? Want to build your name in the local community? Consider doing a neon promotions campaign in which you offer discounts, coupons or other incentives for anyone who stops into your store or visits your business. For example, if you were a bakery, you could offer people who come in and purchase something a free piece of cake with their purchase. Or if you’re an attorney or attorney’s office, you could offer free coffee to people who visit for the first time. You could also offer free or discounted products to people who refer friends to your business.

9. Use Neon Signs for Marketing Your Business

Another way businesses use neon signs is by setting them on private property, such as parks or trails. By doing this they can attract attention from passing motorists and hikers while also helping customers make a good first impression of your business (and perhaps ultimately becoming long-term clients).

10. Use Neon Letters for Out-of-State Distribution

If you want strangers to see your business and come in or contact you, consider creating a storefront for them to look at. Create a banner with your logo and contact information that includes neon letters or neon signs. If you want to try business in a different state, setting up a neon sign will help you get noticed. And since neon lights are much more visible than other types of signs, they’re also safer and easier to use than other kinds of advertising.

Summary:

Neon signs are a great way to get your business the attention it deserves. By deciding on what type of sign you want, setting up a budget and choosing the right company, you can be well on your way to bringing in new customers and making money!

Neon signs work especially well for businesses that have products directly related to their name or logo. For example, a sign with “dairy queen” in bright neon lights would look pretty neat above the ice cream parlor’s door. Or maybe an office named “Green Acres” could use a big green neon sign at their front entrance.